Mar 5, 2022
Let’s welcome our today’s guest,
Mike Wolber! He is the Chief Revenue Officer (CRO) at Rent
Dynamics, leading the Go-To-Market teams of Sales, Account
Management, and Marketing. Mike is the founder and creator of the
Modern Multifamily Podcast, a board member of the Silicon Slopes
Northern Utah Chapter, and a technology and multifamily enthusiast.
He is passionate about technology, business process, relationship
building, and sales. We have a deep conversation about what Rent
Dynamics does, how the company adds value to residents along with
properties, and why it is important to have a sustainable and
social approach in the industry.
Let's jump into the resident
journey through technology!
[00:01 – 02:39] Opening Segment
- Mike introduces Rent Dynamics
-
- A tech company serving the multifamily
industry
- Help and expand the
Go-To-Market
- Having products and valuable solutions that
positively impact the residence experience
- The resident journey, marketing, and leasing
retention
[02:40 – 11:20] Improving The Resident Journey Through
Technology
- Problems that Rent Dynamics solve
-
- Marketing funnel: Get the attention of seekers
and prospective residents
- Being staffing
- Mike shares how the contact center works and
enhance the lease process
-
- Being flexible and adaptable
- A 24/7 staffed: Overflow and leasing
calls
- Mike explains the advantages of Rent
Dynamics
-
- Focus on delighting customers with good
integration
- A technically savvy team
- How Rent Dynamic provides value once a person
becomes resident
-
- A compelling reason for residents to stay
longer
- Create value for both the resident and the
property
- Help residents to either establish or improve
their credit score
- Have a socially responsible
initiative
[11:21 – 17:50] Creating Solutions for Residents and
Properties
- Rent Dynamic’s road map around
acquisitions and mergers
-
- Capital efficient: Keep the balance sheet in
order
- Not necessarily be the acquired, but also be
the acquirer
- The Advantage Program in Utah
- What Mike enjoys about
Proptech
-
- The industry multifamily is aligned to
modernize the industry and develop solutions for the property and
residents
-
Modern Multifamily
Podcast
- Focus on the sustainability and the social side
of real estate
[21:13 –24:00] Closing Segment
- The importance of creating value on social
media
-
- Grown LinkedIn by more than 500%in the last
year
- Engage and create content: perception of the
industry
- How to connect with Mike
-
- Final words
Tweetable
Quotes:
- “Being able to play nice with all of your
vendors in one sandbox, it’s valuable for our customers and our
technical patterns. And at the end of the day, we want to be part
of moving the industry forward.” - Mike Wolber
- “Leasing teams and marketing organizations are
actually seeing an attraction to the community based on offering
such a socially responsible initiative.” - Mike Wolber
- “I found a ton of value in liking content,
engaging in content, creating my own content. We’re creating a
perception in the industry, that we’re friendly, that we know the
industry, that we’re super smart, and all of those tangibles really
create a good experience.” - Mike Wolber
Resources Mentioned:
Want to connect with
Mike Wolber? You can find him on LinkedIn. Go and visit Rent
Dynamics. From
attracting leads, helping you qualify and manage prospects, to
increasing renter retention!
Let’s Connect! You can connect with me, Jeff Hoch on
LinkedIn to look into Smart Building and Smart Apartment
Technologies.
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